World's Leading Florist and Gift Shop is the Exclusive Web Retailer for Monrovia Products
This spring, 1-800-FLOWERS.COM, Inc., the world's largest florist and a leading multi-channel retailer, has teamed up with Monrovia to offer premium plants direct to consumers. The selection of premium Monrovia plants will vary from month to month as the offerings will reflect the changing seasons and plant availability.
Monrovia, a premier branded wholesale nursery, has sold its plants exclusively through independent garden centers nationwide since 1926. 1-800-FLOWERS.COM will be the only internet grower-direct web retailer of Monrovia products. "This is the first time consumers will be able to buy our Distinctively Better® plants easily on line," said Bob Smiland, chief sales and marketing officer for Monrovia, "Broad assortments of Monrovia plants are still found at the local independent garden centers, but now it is easy to send these great plants as gifts, decor and special occasion purchases through 1-800-FLOWERS.COM."
1-800-FLOWERS.COM customers will be able to purchase Monrovia plants either in its recognizable green branded container with informative plant care tag or with an added decorative pot; with options that will work well either in containers on the patio or terrace, or planted directly in the garden. "1-800-FLOWERS.COM is committed to providing only the highest quality products to our customers, and the addition of Monrovia will continue our tradition of excellence," says Jim McCann, founder and CEO of 1-800-FLOWERS.COM. "The selection of Monrovia products has added a new premium outdoor category to our core plant offerings."
Among the Monrovia plants available on 1-800-FLOWERS.COM the Pink Elf® Hydrangea and the Bloodgood Japanese Maple will be sure to be favorites among gardeners. Just in time for Mother's Day, the Pink Parfait® Double Peony with its lovely pink and cream flowers and the Miss Kim Korean Lilac with its profusion of fragrant blue blooms are perfect choices. Each selection is hand-selected and carefully packed by highly skilled craftsmen at Monrovia.
Displayed within the outdoor plants category of the 1-800-FLOWERS.COM website, the Monrovia plants section features planting tips, design suggestions, and climate guides to aid customers in their plant selection.
About 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS)
1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion.
About Monrovia:
Monrovia is one of the world's largest producers of container grown plants, with more than 2,200 different varieties. Since it was founded in 1926 by Harry E. Rosedale, the company has introduced hundreds of patented plants, more than 200 of which are Monrovia exclusives. Monrovia plants are shipped to independent garden centers nationwide from its nurseries in Visalia and Venice Hills, Calif., Dayton, Ore., Springfield, Ohio, LaGrange, N.C. and Cairo, Ga. Throughout its history, Monrovia has pioneered many new technologies and new plant introductions. It remains a family owned entity. To find the nearest garden center that carries Monrovia plants, visit www.monrovia.com.
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