AZUSA, Calif. – November 9, 2011 – Monrovia is the first major grower to launch a website that is compatible with iPhones, BlackBerry and Android technology. "With the growing number of customers accessing our site with mobile devices, it makes sense to create a mobile-friendly website," explained Pam Wasson, VP of marketing. "We looked at the most popular features on our site, like our plant catalog, find a garden center and design inspiration, and started with those."
The mobile site has a similar look and feel to Monrovia's full site, but is designed for easy navigation with a hand-held device. Users can look up plants in the 2,500 database, narrowing their search by numerous fields. In the design inspiration section, those on the mobile site can browse theme designs like: Zen, Cottage, Contemporary, Eco-Friendly, Tropical and Classic. Each has at least six photos to scroll through and an accompanying plant list for each.
Phase II will follow with additional features, such as the ability to log in and access individual plant Wish Lists and subscribe to our e-newsletter, plant savvy. The inspiration section will expand to include companion plants and questions to ask your garden center.
Background on Monrovia:
Founded in 1926, Monrovia is the leading grower of premium ornamental and edible plants, with more than 2,500 varieties. The company has introduced hundreds of improved plants, including more than 230 exclusives. Monrovia's Distinctively Better® plants are nurtured in custom-blended, premium soil mixes, to produce healthy plants that flourish in the landscape. Monrovia soils and organic fertilizers are now packaged for home use. From its five, eco-friendly nurseries in Visalia and Venice Hills, Calif., Dayton, Ore., LaGrange, N.C. and Cairo, Ga., Monrovia distributes its plants through independent garden centers and re-wholesalers nationwide. The company remains a family owned entity. www.monrovia.com