WHAT IS PLANT IT FORWARD?
A beautiful garden, whether a potted up geranium on the front steps or a full-on front yard, is a place of pride and inspiration, and a source of joy and delight to you and all of those who also get to enjoy the beauty. But it’s also something more, something bigger. Because when you plant something–small or grand–the benefits of your individual efforts to both people and the planet are amplified by all the other plantings around you. They all add up.
To what? Well, your windowbox + my perennial border + our neighbor’s vegetable garden + the parking lot down the street with a planted berm + a nearby city park when combined help to create an ecosystem that attracts and nurtures pollinators, helps to balance CO2 levels, increases overall green space, and brings a calming-but-exuberant sort of happiness to the community. If you think of your garden like a stream that joins others to becomes a river and eventually an ocean, it’s a pretty powerful idea, right?
That’s what we mean by #plantitforward. Each of us has the opportunity, by the simple act of planting any size garden, to help to make our world more livable, sustainable, and hopefully more beautiful and less stressful. No garden–no effort–is too small, because, it all adds up.
HOW IT WORKS:
1. Plant something beautiful this April, it’s Earth Month.
2. Post a picture of your new planting on Instagram or Twitter with #PlantItForward and tag 3 friend to do the same!
3. For every #PlantItForward, Monrovia will plant trees in North America through our valued partnership with Plant-for-the-Planet.
*Plant-for-the-Planet is a global movement with an ambitious goal: to fight the climate crisis by planting trees around the world, one trillion to be exact. We have partnered with them on #PlantItForward. Find out more here.
“CURB APPEAL” SWEEPSTAKES:
Enter to win an exceptional selection of Monrovia’s finest plants to enhance the curb appeal of your home!
Grand Prize winner will also receive a landscape design consultation to determine the best selects!
Let the world know how you #PlantItForward