Privacy Policy


Effective Date1/1/2023 (the website”) is owned and operated by Monrovia Nursery Company (“Monrovia,” “our,” “us,” “we”), a California corporation with its principal place of business in Azusa, California. Monrovia has adopted this Privacy Policy (“Privacy Policy”) to inform you that it collects personal data when you use the website or engaging with emails, surveys, and/or our social media channels; and to explain how your personal data is used. You should contact Monrovia directly with any questions or concerns. 

Monrovia may change, modify, amend, suspend, terminate, or replace this privacy policy within its sole and absolute discretion. In the event Monrovia changes, modifies, amends, or replaces this privacy policy, the effective date, located above, will change. Your continued use of the website after a change in the effective date constitutes your manifestation of assent and agreement to the change(s), modification(s), amendment(s) or replacement(s) contained within. 

Contact and Notices 

All questions and concerns regarding this privacy policy may be submitted to Monrovia at or via email acon[email protected]. 



General Data Protection Regulation (“GDPR”) means the European Union (“EU”) law on data protection and privacy applicable to individuals within the EU. 

Personal data or personal information means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. 

You/your means you or the company you are accessing the website on behalf of. 

Services means is an online gardening marketplace where gardening enthusiasts of all kinds can learn about and shop for a wide variety of plants based on their local climate conditions. Our services also allow you to search for local landscaping professionals, gardening centers, and re-wholesalers. 


Types of Personal Data We Collect 

Monrovia may collect the following information, which may contain personal data from you when you use the website: 

  • First name 
  • Last name 
  • Company name 
  • Email address 
  • Phone number 
  • Password (encrypted) 
  • Photographs 
  • Payment information 
  • Any other information that you voluntarily upload or submit to the Websites and/or Services directly or indirectly 
  • Your IP address
  • Your zip code 
  • Your browser and search engine information 
  • Your visitor history 
  • Your usage of the website and/or services, including, without limitation, any links or items clicked, or pages viewed and statistics 
  • Information stored in cookies, pixel tags, or web beacons 
  • Analytical data from Google Analytics and/or Google AdSense 
  • Any other additional analytic data that you voluntarily submit to the website and/or services 

Monrovia may collect this personal data from you through various channels, including, but not limited to, through your voluntary submission of information to the website and/or services, through requests or purchases initiated by you through the website and/or services, through the collection and analysis of information concerning your computer, mobile device, and browsing activities, through the use of cookies, web beacons, pixel tags, Google Analytics, Google AdSense, and through other sources permitted by law. 


Cookies & Similar Technologies 

The website and/or services also use cookies. A cookie is a small file which asks permission to be placed on your computer’s hard drive. It is generally placed by your browser and helps us analyze web traffic. Cookies also allow web applications to respond to you as an individual. Web applications can tailor their operations to your needs, likes, and dislikes by gathering and remembering information about your preferences. 

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website by tailoring it to customer needs. We only use this information for statistical analysis purposes. Then, the data is removed from the system. 

Overall, cookies help us provide you with a better website by showing us which pages you find useful and which you do not. In no way does a cookie give us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but if you prefer, you can usually modify your browser setting to decline cookies. This may prevent you from taking full advantage of a personalized website experience. 

In addition to cookies that power basic traffic and account settings, we use several Google Analytics features based on Display Advertising, including Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. 

We use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, may show our ads on sites across the internet. We, as well as third party vendors including Google, use first party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our websites, as well as to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website. Similarly, we use Google Analytics Demographics and Interest Reporting (such as age, gender, location, and interests) to help improve the effectiveness of the information we display. 

Know that through all of this, we will never facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features based on the DoubleClick cookie unless we have notified you and received your consent (i.e., affirmative opt-in) to that merger. 

You have a variety of tools available to control the data collected by cookies, web beacons, and similar technologies. For example, you can use controls in your internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies. You can also stop Monrovia from placing cookies (other than those required for the website to function) on your device by referencing the instructions below or by opting out using the cookie notification opt-out on your initial visit to the website. 

The table below sets out how we use different categories of cookies and similar technologies, as well as information on your options for managing the settings for the data collection by these technologies: 


Type of Cookie 


Managing Settings 

Required Cookies (Strictly Necessary) 

Required cookies enable you to navigate the website and use its features. 

Because required cookies are essential to operate the websitethere is no option to opt out of these cookies. 

Functional Cookies (Non-Strictly Necessary) 

Functional cookies allow us to remember information you have entered or choices you make. By remembering this data, we can provide enhanced, more personal website features. We use Google Analytics to help us analyze how our website is used, including the number of visitors, where visitors come from, and the pages they visit. 

To manage the use of functional cookies, please consult your individual browser settings. Opting out may impact website functionality for you.  


Learn more about safeguarding your data for websites using Google Analytics here. To opt of our data collection by Google Analytics, download and install a Google Analytics opt-out browser add-on here. 

Learn more about Google Analytics Cookie Usage here. 


Facebook remarketing service is provided by Facebook Inc. Learn more about their interest-based advertising here. To opt-out of Facebook’s interest-based ads, follow their instructions. 


You can also adjust your individual browser settings relating to cookies by visiting these pages: 


·        Google Chrome 

·        Internet Explorer 

·        Mozilla Firefox 

·        Safari (Desktop) 

·        Safari (Mobile) 

·        Android Browser 


For other browsers, please consult the documentation the browser manufacturer provides. 

Targeting or Advertising Cookies (Non-Strictly Necessary) 

We use Google Webmaster Tools and Google Analytics to log when users view specific pages or take specific actions on or getting to the website. Google Analytics specifically allows us to provide targeted future advertising. We may also use Google AdWords to acquire new clients who are looking for our service. We may use Google AdSense to show our clients other relevant advertising while they are using our website. 

Learn more about how Google uses cookies targeted in advertising here. 


Adjust your Google Ad Settings and learn how opt out of particular targeted advertising  here or on the Network Advertising Initiative opt-out page here. 


List of Cookies we use:

Cookie Name 

Cookie Description 


Your association with the shopping cart 


Stores category information on the page, allowing quick page display 


Your items in the Compare Products list 


Your preferred currency 


Your encrypted Customer ID with the store 


Indicates if you are currently logged in store 


Your encrypted customer group 


Stores the Customer Segment ID 


Indicates whether caching is disabled or not 


Your Session ID on the server 


Your USDA hardiness zone


Allows you as a guest to edit your order 


Most recent category visited 


Most recent product viewed 


Indicates whether a new message has been received 


Indicates whether caching is allowed 


Links to information about your cart and viewing history 


The ID of any polls you recently voted in 


Information on polls you voted in 


Your state


Items you recently compared 


Information on products you emailed to friends 


Selected store view or language 


Indicates whether you allowed cookie use 


Products that you have recently viewed 


Encrypted list of products added to your Wishlist 


Number of items in your Wishlist 


Your zip code


Lawful Basis for Processing Your Personal Data 

The lawful basis for us processing your personal data for the uses described above will typically be because you have provided your consent, it is necessary for our contractual relationshipand/or the processing is required for us to provide services to you. 


How Monrovia Uses Your Personal Data 

We use your personal data to improve our products or services, provide you with access to the website and/or services, process any requests made by you, communicate with you, identify and fix problems with the website and/or services, and update you regarding changes to the website and third party services offered through the website. 

By using the website and/or services, you further authorize the following specific uses of your personal data: 

  • Enable your use of the websites and its associated services 
  • Improve algorithms 
  • Measure service usage 
  • Develop new features 
  • Contact and communicate with you, whether through email, telephone, text message, and/or chat messages within the website and/or services 
  • Send notifications, including push notifications, to your mobile device 
  • Customize and/or tailor the websites and/or services and your user experience, which may include targeted selection and display of third-party advertisements within the websites and/or services 
  • Aggregate certain information that does not include your personal information and disclose it for analysis, demographic profiling, and/or targeted advertising 
  • Advertise products and services of Monrovia 
  • Transmit and process your information and actions within the website and/or services 
  • Provide statistical information and include you in the same statistical information 
  • Provide you with technical service and support, including updates 
  • Provide you with information concerning Monrovia’s benefits or services 
  • Store, archive, retrieve, and make copies of your user generated content 
  • Understand your needs and requests 
  • Communicate promotions or other offers 
  • Process payments 
  • Improve our products, services, and customer experience 
  • Prevent and detect illegal activities or violations of your terms of use 
  • Combine your personal and personally identifiable information with information from Monrovia services and/or other services 
  • Facilitate your use of the website and/or services and upgrades/replacements to the website and/or services 


Sharing of Your Personal Data 

Monrovia will never sell your personal data to any third party without your permission. However, Monrovia will share your personal data with third parties in the following circumstances: 

  • Where Monrovia has obtained your consent 
  • Where sharing or disclosure of your personal data is necessary to provide you with the website accessservices, and/or associated services (e.g., we may share your personal or personally identifiable information with trusted third parties who help us operate the website and/or services, provide the associated services, and conduct our business) 
  • Where sharing or disclosure of your personal data is necessary pursuant to a campaign with Facebook and/or Instagram 
  • Where sharing or disclosure of your personal data is necessary to share personal or personally identifiable information with Monrovia’s parents, subsidiaries, successors, assigns, licensees, affiliates, or business partners 
  • Where Monrovia has been purchased by a third-party 
  • Where sharing or disclosure of your personal data is necessary to respond to requests by government authorities 
  • Where your personal data is demanded by a court order or subpoena 
  • Where sharing or disclosure of your personal data is needed to protect the employees, independent contractors, officers, directors, members, users, or owners/shareholders of Monrovia 
  • Where sharing or disclosure of your personal data is needed to help prevent against fraud or the violation of any applicable law, statute, regulation, ordinance, or treaty 
  • Where Monrovia is otherwise legally obligated to share your personal or personally identifiable information 


Monrovia Shares Your Personal Data with the Following Third Parties: 

  • Google, including Google Analytics (privacy policy here) 
  • Our affiliates, local garden centers, and distribution partners 


No Liability Third-Party Services and Third-Party Links 

The third-party service providers affiliated with Monrovia have their own independent privacy policies governing the use of your personal data. We encourage you to read those privacy policies carefully. You understand that even if Monrovia deletes your personal datait may still be available in a third-party service provider’s database. Monrovia has no responsibility or liability for the personal data collection, use, or storage activities of the third-party service providers. 

Monrovia may outsource or subcontract some of our technical support, tracking and reporting functions, database management functions, and other services to third-parties. We may share information from or about you with them so that they can perform their services in compliance with this privacy policy and any applicable laws or regulations. You understand and agree that Monrovia will not be held responsible for any third party communications sent by entities that Monrovia does not own or control. You are encouraged to review any third-party privacy policies before utilizing any such third-party service. 

Monrovia may include or offer third-party products or services on the website and/or services and provide third party links to the same. These third-party websites have separate and independent privacy policies. Monrovia has no responsibility or liability for the content and activities of such third-parties or their websites. We encourage you to read the privacy policies of all such third party websites. We seek to protect the integrity of the website and services and welcome any feedback about any such third-party websites. 


Personal Data Transfer and Storage 

Your personal data is stored and processed on computers and servers in the United States. Through your use of the websites and/or services, you consent to the processing and storage of your personal data and personally identifiable information. You understand that your personal data may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction. If you are located outside the United States and choose to provide personal data to us, please note that we transfer your personal data to the United States and process it here, and that we may store portions of your personal data in the United States. 

Website and services users understand and agree that if they provide Monrovia with personal data that it may be stored indefinitely, depending upon the length of the session organizer’s subscription. While session organizers have an active subscription with Monrovia, personal data – such as geolocation tracking – reflected in session reports will remain on Monrovia’s servers. If a session organizer ends their subscription, they may pay Monrovia to continue storage of session reports and other personal data.  As specified above, even if Monrovia deletes your personal data from its own servers, it may still be available in a third party service provider’s database. Consult with those third parties iyou would like your personal data deleted therefrom. 


Personal Data Security 

Monrovia uses industry standard technology to store and help prevent against the unauthorized disclosure of your personal data. Though we undertake commercially reasonable efforts to protect your information, no website, software, or online service is completely safe. Accordingly, you provide all such information at your own risk. 

In order to protect your personal data, Monrovia uses specific security measures, such as Secure Sockets Layer (SSL) protocol, which encrypts information you input at 128-bit strength. This is denoted in most web browsers by a small padlock application on the bottom bar of the window and the address of the window changing from http:// to https://, indicating a secure connection. 


Purchase or Sale of the Websites or Other Assets 

Monrovia may purchase other businesses or sell components of its business, including but not limited to, the website and/or its services. In the event Monrovia purchases another business or sells any component of its business, your personal data will continue to be used in consistence with the terms of this Privacy Policy. 


How to Stop Monrovia from Collecting your Personal Data 

You may choose to restrict the collection or use of your personal information in the following ways: 

  • If you have previously given us permission to use your personal information for direct marketing purposes, you may change your mind at any time by emailing us at [email protected]. 
  • If you would like to opt out of cookie tracking, you can do so by visiting Google Analytics’ most current opt outs for the web. 
  • Additionally, using the Google’s Ads Settings, visitors can opt out of Google Analytics for Display Advertising and customize Google Display Network ads. 

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties that we think you may find interesting if you tell us that you wish this to happen. 

You may request details of personal information that we hold about you. If you would like a copy of this information, please email us at [email protected]. 

If you believe that any data we are holding about you is incorrect or incomplete, please email us as soon as possible at the above address. We will promptly correct any information found to be incorrect. 


SMS Policy

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners,for the purpose of enabling and operating our text messaging program.

Opt-in data and consent for text messaging will not be shared with any third-parties except for messaging partners, for the purpose of enabling and operating our text messaging program.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.


Your Obligations 

When using the websites and/or services, you are obligated to inform Monrovia of any changes to your personal data. 


California Residents 

Under the California Consumer Privacy Act Cal. Civ. Code § 1798.100 (“CCPA”), California residents have the right to make a verifiable consumer request for us to take the following actions: 

  • Provide you with access to the personal information that we have collected about you, including a description of the categories and specific pieces of data collected, and where we collected this data from 
  • Disclose whether your personal information has been sold or disclosed to any third parties and the identity of such third parties 
  • Stop selling your personal information upon notification by you that you would like to “opt out” of the sale of your personal information
  • Delete your personal information upon your request 

Upon receipt of a verifiable consumer request in accordance with the current California Attorney General’s regulations, we will promptly take steps to appropriately comply with your request free of charge within 45 days. If we determine that it is reasonably necessary for us to extend this period by another 45 days, we will provide notice to you within the initial 45-day period with an explanation of why we need more time to complete your request. You may make a verifiable consumer request once every 12 months. We do not discriminate against any users who exercise any of their rights under the CCPA; however, some prices or service offerings may vary if reasonably related to the value provided by the personal data. 

If you would like to send a verifiable consumer request to exercise any of your rights, you can do so by contacting us: 

  Or logging into your account and updating your settings there:


Nevada Residents

Nevada law (SB 220) requires website operators to provide a way for Nevada consumers to opt-out of the sale of certain information that the website operator may collect about them. Monrovia does not sell your personal information to third parties as defined in Nevada law, and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale as required by law. 


Notice of Financial Incentive

We offer our customers a loyalty program (the “Program”) that allows participants to earn points for engaging with us in certain ways, including, for example, creating a Program account, making purchases with us while logged into the Program account, leaving a review while logged in, or subscribing to our social media accounts, channels, or pages. Subscription is assumed by a click from the Rewards page to our channel and not tracked via an API from the social media platform. Program participants can then redeem their points for exclusive product discounts.

To sign up for the Program, we ask participants to provide name, contact information (including email address and telephone number), and birthdate.  We also collect other information from Program participants when they log into their accounts, including the “Types of Personal Data We Collect” described above.  Information collected from a Program participant may be maintained for the life of the participant’s account.

Because our Program involves the collection and retention of personal information, it might be interpreted as a “financial incentive” program under California law. The value of the Program incentives (including the accumulation of points and the redemption of points for exclusive discounts) is based primarily on the value of consumer engagement rather than the collection of personal information.  However, if you choose to participate in the Program, your personal information is valuable to us because it allows us to keep track of your engagement and ensure that you are receiving the benefits of that engagement, and we believe that the value of those benefits is reasonably related to the value of your personal information to us.

If you sign up for the Program, you may withdraw from participation at any time by contacting us using the designated method set forth in the applicable Program rules. Visit the terms and conditions page of the Program to view those rules and full details, including how to join. 


Children’s Online Privacy Protection Policy 

The websites and/or services are not intended for or directed to users under the age of 18, and Monrovia does not knowingly or intentionally collect personal data from children under the age of 13 or other minors. Where applicable, Monrovia takes reasonable measures to determine that users are adults of legal age and to inform minors not to submit such information to the websites and/or services or in response to advertisements. If you are concerned that personal data may have been inadvertently provided to or collected by Monrovia, please contact us immediately so appropriate steps may be taken to remove such information from Monrovia’s database.