Monrovia Announces Top 7 Garden Trends for 2019
Deeply personal garden spaces, plants that do triple-duty, and garden centers that serve as social hubs top this year's trends
AZUSA, Calif., Jan. 08, 2019 (GLOBE NEWSWIRE) -- Americans are gardening in record numbers, and Monrovia, the leading grower of premium ornamental and landscaping plants in the United States, today released a report reflecting this year’s most captivating garden trends. The 2019 Monrovia trend report predicts Americans will develop a deeper connection to the natural world, seeking out carefully curated plants and gardens that reflect their intense interest in cultivating highly personal, leafy refuges in a time of stress and chaos.
“In our 2017 and 2018 trends reports we began tracking how a generation of millennials—one out of five new gardeners are millennials according to the National Gardening Association—rooted in technology was becoming more biophilic, and how that deep yearning for connection to nature was impacting issues from food waste to water use to soil health,” said Monrovia spokesperson, Jonathan Pedersen. “What we see in 2019 are the strands coming together to show a compelling path forward.”
Here are highlights of the seven top 2019 trends in gardening:
The Slow Garden Movement: The same trends that millennials are driving across consumer brands — transparency, sustainability, hand-crafted, experiential, and authenticity — are showing up in gardens and garden centers nationwide.
Architecture Rules: Garden designers will use plants with plenty of intriguing, often formal, shapes, forms, textures, and branching habits within otherwise naturalistic gardens, resulting in a delightful yin-yang effect.
Desperately Seeking Season: With seasonal changes that are less distinct and predictable marked by longer summers and shorter winters, gardens that dramatically, graphically evolve over the seasons are becoming even more prized.
Do it For Me!: Consumer research has identified a growing segment of “Do It for Me” homeowners who want the beauty and seasonal rhythm of a landscaped space, but may not have the time to make this happen.
Working Overtime: With home lots getting smaller and less time for gardening, consumers are snapping up “one and done” plants that do double or even triple duty in the landscape.
One Stop Garden Shop: Seeking more than the free wifi and caffeine buzz offered at your local coffee shop, consumers are flocking to garden centers as a newer, fresher take on the “third place.”
Into the Woods: Cool, mossy, and damp, small space woodland gardens bring a welcome sense of organic zen and a respite from digital overload, especially in dense urban areas where they can help to mitigate the effects of pollution.
Other trends worth watching include colors turning to the brighter side, the return of televised gardening programming, all-green gardens (yes, they’re coming back), and urban gardens that are as prized as any estate landscape.
Monrovia, founded in 1926 and headquartered in Azusa, California, is the nation’s leading grower of premium ornamental and landscaping plants, with more than 4,100 variety-size combinations, including more than 250 that are exclusive to the brand. Through work with top breeders and plant explorers, Monrovia is an industry leader in the introduction of more beautiful, versatile, and healthier plants that are more vigorous growers with greater disease and pest resistance. Monrovia’s four environmentally responsible nurseries are located in Visalia and Venice Hills, CA, Dayton, OR, Cairo, GA, and Granby, CT. Monrovia plants can be purchased in-store or online with delivery to independent garden centers, at Lowe’s locations nationwide, and through re-wholesalers nationwide. The company remains family-owned.
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