Last month we shared a few ideas for turning mornings at your garden center into something for customers to write home about. Now we’re thinking about a night under the stars when the nursery comes alive with a whole new palette of colors and warmer, softer scents. Early evening–after the bustle of commerce has subsided, the heat of the day has passed, and the night blooming flowers are beginning to do their thing–is a magical time at a garden center and one that’s worth sharing. Consider hosting an invitation-only event under the stars (like they did at Greenwich, CT’s beautifulSam Bridge Nursery & Greenhouseshown here!).
A Little Night Magic
Keep it simple:
Turn on some music, serve up a signature cocktail (every garden center has at least one mixologist on staff–trust us, we know!), and use this intimate, quiet time to give a hands-on demonstration of something fun and easy.
Popular topics probably include how to pot up succulents, how to freshen up mixed potted planters, creating a barbecue herb garden in pot, etc. Nothing hard that requires taking notes! Just some time with you, learning, creating, and sharing.
A small take home gift is nice, but actually most customers will probably prefer the gift of you just walking them around the gift shop or book shelves offering ideas and advice.
And, remember that events like this are tailor-made for social media. Think Instagram stories, live tweeting, or a Facebook image gallery.
To get the party started, here’s a recipe for a refreshing summery cocktail (very Instagramable) fromFood and Wine magazinethat we (highly) recommend.
Blueberry and Bitters Margarita (so cool, so fresh, so easy!)
Rub rims of glasses with a lime wedge. Swirl rims through a small pile of kosher or sea salt to salt them. Add ice cubes to the glasses. In a cocktail shaker muddle the blueberries and lime juice until the blueberries are pulverized. Add the tequila, simple syrup, bitters and a handful of ice to the shaker. Add a left over rind or two from the limes. Shake vigorously for 15 seconds, and then strain into the salted glasses. Image: Todd Porter & Diane Cu-Porter
We know its a busy season and by 6:00 pm you’re done for the day. But once you see how excited your customers are to experience the sounds, sights, and scents of the garden center at night, you’ll be wanting to do this once a week!