Profusion Beautyberry

Callicarpa bodinieri 'Profusion'

A superb shrub valued for its abundant clusters of long-lasting, violet-colored berries that cover the branches in fall. New growth has a bronze tinge. Small, purple-pink flowers appear in summer between the large green leaves. Prune in late winter to early spring to encourage new growth. Deciduous.
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Your climate might be too cold for this plant:


Full sun

Water regularly - weekly, or more often in extreme heat.


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Botanical Pronunciationkal-ee-KAR-puh boh-din-ee-ER-ee
Average Size at MaturityModerate growing; reaches 6 ft. tall and wide.
Bloom TimeSummer
Design IdeasA beautiful addition to Audubon gardens as a late season food source for many species of birds. Plant as a backdrop, in mass, or spotted throughout the landscape for fall interest. Can be used as a standout specimen plant in a garden focal point as the plant matures into a vase shape form. This Asian native also adds interest and color to a Far East landscape design.
Deciduous/ EvergreenDeciduous
Flower AttributeShowy Flowers
Flower ColorPurplish-pink
Foliage ColorGreen
Garden StyleAsian/Zen, Cottage, Rustic
Growth HabitErect
Growth RateModerate
Landscape UseBorder, Hedge, Mass Planting, Specimen, Woodland Garden, Wildlife Garden
Light NeedsFull sun
Soil NeedsAll-Purpose Plant Food
Special FeatureEasy Care, Fall Color, Ornamental Berries, Tolerates Acidic Soil, Bird Friendly
Water NeedsModerate
Watering NeedsWater regularly - weekly, or more often in extreme heat.
Companion PlantsSnowberry (Symphoricarpos); Eastern Cranberry (Viburnum); Hydrangea (Hydrangea); Dogwood (Cornus); Cotoneaster (Cotoneaster)

Grows easily in average, well-drained soils. Best flowering and fruiting in full sun. Water deeply and regularly during the first growing season to establish an extensive root system. Feed with a general purpose fertilizer before new growth begins in spring. Blooms on new wood; prune in winter to shape and encourage new growth.

This Plant's Growing Zones: 5-8

Your USDA Cold Hardiness Zone:

Your climate may be too cold for this plant