Our Story

Our Mission

At Monrovia, our gratitude and reverence for nature inspires us to be kind to all living things.

We use our hearts, minds and hands to select, nurture and grow our family of plants with incomparable techniques, best practices of the highest industry standard, designed for every landscape need, every region, every patch of soil.

And for nearly a century, we have poured our passion and expertise into each plant we grow, so that the next generation of plants will be stronger for the next generation of humans.

There is a simple joy in connecting humans to the awe, magic and wonder of nature, in making the world a more beautiful place in which we all grow beautifully and in doing our part to defend its honor.

At Monrovia, we are proud to help shape the world we live in and our commitment to these virtues has always been, well frankly, in our nature.

Why Monrovia

Did you know, that just like all living things, plants evolve? They too, change and adapt to their environments, developing new features and traits that help them survive and thrive. Darwinian in nature, we seek out such adaptations in plants every day.

Since 1926, Monrovia has been an industry leader in the introduction of more beautiful and healthier plants, we call these our Featured Plants because they have evolved to be stronger, more vertsatile and distinct – simply put, more beautiful versions of themselves.

We partner with leading breeders and plant explorers throughout the world and together, we evaluate the evolution of plants, watch for new adaptations and then bring these unique plants to market, often in need of extra love and care to thrive. And this is precisely where the Monrovia touch works hand in hand to bring nature’s evolution to life.

Whether it’s our incomparable propagation and growing techniques, our exclusive custom soil mixes (79 different ones!), or our craftsman’s nurturing of plants to ensure they will thrive once planted in the landscape, we are proud to help grow the next generation of plants stronger and more beautiful for the next generation of humans.

Our Craftsmen

We call ourselves Craftsmen because the term refers to people who use their hearts, minds, and hands to produce beauty. The craftsmanship comes from pouring our passion and years of expertise into each plant to Grow Beautifully®. Our Craftsmen know their work continues until each plant is successfully growing in your landscape. We share our knowledge and love for plants with gardeners of every skill level. You can find helpful advice and information from our Craftsmen in our trusted plant catalog, on our Grow Beautifully® blog, and on our plant labels.

Many of our Craftsmen build long careers at Monrovia, achieving expert knowledge so that you can have confidence that your plant was nurtured and grown by the best.

 

We are an Equal Opportunity Employer.  We are also an Equal Opportunity Employer of Individuals with Disabilities and Protected Veterans.